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Top of the Shop: Papel in Cobble Hill

December 21, 2010

Papel's front in Cobble Hill

This is the eighth installment of our feature called “Top of the Shop”. It’s a biweekly look at a shop in Brooklyn and its 2 top selling items and then our favorite 2 top items. I hope that you see some new shops to visit or old shops that you might have forgotten about. Amazing photographer, Justine Cooper, has agreed to take on the feature, even though she is mainly known for her family portrait work (See her “Spotted” work for us). I think you will appreciate getting to see Brooklyn stores through her elegant photography. Let us know what you think.

From Justine about the shoot and shop:

Papel is my neighborhood stationer and they just celebrated their 1 year anniversary! With the holidays around the bend I keep running over to get a card or small gift. Just got a nice bight red raw silk accordion photo album for the great-grandma. Papel itself is a real multi-generational setup. Owner Reagan Hirvela celebrated the arrival of her baby a few months ago and you’ll often see her little girl napping in the back room. Plus her Dad was persuaded to give up retirement and man the shop a few days a week. The vibe is very friendly and relaxed, room to push a stroller around and help if you need it. Raegan says her selection is based on what people ask for. So in some ways it’s all “Top of the Shop” and the collection of cards ranges from funny to lovely.

Photo by ©Justine Cooper

Some of the card selection being perused. The little framed prints on the wall at the top are part of a not-for-profit program called Starting Artists which helps underserved middle and high school kids get professional training in the arts and show their work.

Photo by ©Justine Cooper

The local New York vibe is definitely a winner at Papel. Their best sellers are Andy Pratt’s journals and note cards.

Photo by ©Justine Cooper

And of course their other Top of the Shop right now are seasonal holiday cards. Shown here are ones by Greenwich letterpress (NYC) and Seltzer.

Photo by ©Justine Cooper

I  loved their paper/gift wrap, many of them hand printed. Definitely one of my tops when the hallmark tissue paper isn’t going to cut it.

Photo by ©Justine Cooper

I also loved these Rag & Bone Bindery baby books. Not too intimidating to fill in and made in the USA. They had cute questions like who was the president when you were born, and what was the #1 song. Plus room for photos and scrapbooking.

Photo by ©Justine Cooper

Papel also works with a few local and national vendors to do custom letterpress invitations for weddings, barmitzvahs and announcements

Papel isn’t online. They are more a word of mouth kind of place, but you can learn/see more here.

225 Court St (between Baltic and Warren Sts)
Cobble Hill, Brooklyn